Unfortunately in many instances, this tends to consist of disconnected workflows, disparate teams, and systems and processes that often either don’t work well or often break down. That’s where the concept of content supply chain comes in, which is - or should be - responsible for producing and delivering content throughout the organization.

For brands and agencies, this means that content creation and management costs are rising, teams are struggling to keep up, and the ability to consistently deliver on serving up best-in-class customer experiences that can drive real business impact is challenging, to say the least. In a recent Adobe study, 88% of marketing and CX leaders said content demand has at least doubled over the last two years, and nearly two-thirds expect demand to grow by five times over the next two years. But that’s probably because a good part of my life revolves around content across our organization and across our family of companies, so it’s no surprise that solutions that speak to challenges that I deal with daily - and if that describes your life as well, I’m pretty sure you’re going to be excited as well. Adobe Summit 2023: Adobe’s Content Supply Chain Solution is Worth Being Very Excited AboutĪnalyst Take: Adobe’s news around Content Supply Chain might well be the news coming out of Adobe Summit 2023 that I was most excited about.

The News: This year at Adobe Summit 2023, Adobe introduced the world’s first Content Supply Chain solution to empower brands to deliver a personalized customer experience at scale while driving experience-led growth.

Adobe to buy workfront